23 Jul Video and Learning
I am always amazed when we have a change in technology how our industry starts to shift towards that new approach as the only way to deliver learning. Social learning was last month. Mobile learning the month before and now Video is the flavor of the month.
Don’t get me wrong video can be a great learning tool but it has to be designed with the learner in mind — not necessarily scripted — but designed. And with an upfront apology to the professional video production companies, I don’t think you always get it right. Yes, your camera, lighting and audio quality is phenomenal…but…long segments, lots of talking heads, even when you add “B” roll (B roll is video footage that is added while the “expert” or interviewee is speaking. It is used to add interest and maintain the viewer’s attention) may not have any or minimal learning impact.
Let me give you an example. For those of us of an age to remember the launch of VHS for training, we can also remember them collecting dust on shelves. Their production quality was phenomenal but no one used them. They were unable to sit through most and if they were like me — fell sound asleep. I can remember watching this rather cute video designed to teach medical terminology — and I do remember watching a little stomach dance around trying to teach me that the prefix gastro- meant stomach — I also remember falling fast asleep…maybe I woke up to the stomach dancing. But I know I learned very little. BTW — I already knew what gastro- meant.
Now I do believe that videos can provide a valuable learning experience but this requires a creative instructional design approach. They can add a human element to maintain the learner’s attention but need to be included as part of a larger story. I will be sharing more about this instructional design…but for now, I am going to end with Happy July since at the end of the month (Holy Cow Next Week!) my team and I are actually off to capture a workshop and turn it into an engaging online learning experience.
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