14 Mar Podcasting: A Learning Solution
Lifelong learning is the “ongoing, voluntary, and self-motivated pursuit of knowledge.” It is the mind’s desire to continuously absorb even more than it has before. In this context, learning is a need for growth. It’s essential. It equips the brain with the authority to solve a problem. It reconciles a person’s ability to excel. Learning is a solution.
And if Learning is a solution, then Podcasting is one of the most efficient ways to tackle a problem. Why? Let’s start with the statistics:
- 42 million Americans listen to podcasts weekly, five times more than go to the movies
- 85 percent of listeners hear all (or most of) a podcast
- 1 in 5 Americans prioritize listening to a podcast in their busy schedules. That means no matter where they are- driving in the car, walking down the street or shoveling down their lunch, 1/5th of our population is already equipped to absorb information through this medium
- 88 percent of podcast subscribers listen to every episode. That means 88% of the people who listen to the very first episode of the podcast will continue to listen to the entire series. That’s a lot of learners who can be reached, engaged and taught
With numbers like these, it’s perplexing that podcasting has not surpassed more traditional methods of learning delivery – such as instructional video, interactive, digital and blended learning. At TCP we strive to remain at the forefront of learning technology, so we’ve made it our latest, greatest initiative to design these podcasting services in house.
TCP’s Learning Solutions Design Studio offers clients the opportunity to brainstorm, design and participate in their own learning podcasts. TCP’s groundbreaking technology and hands-on production capabilities ensure custom-made, dynamic podcasts that can be absorbed by any learner and provide reusable, engaging educational content to an audience of unlimited size.
Our Podcast Design services focus on telling a story. First, by building the framework and then by bringing the learning to life. Who is the hero? What was the goal or event? Was there an obstacle? A mentor? A lesson learned? A major change? TCP designs and delivers podcasts that leave the learner with a takeaway.
These takeaways are the building blocks of lifelong learning. Now, with podcasting as an innovative vessel for delivery, we can educate the learner in a way they’ve already come to prefer, enjoy, and integrate into their personal routine.